THE CRUSH

Your first step to running a profitable winery and crushing your business goals.

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California EPR Penalties

Missed California's EPR deadlines, or waiting to see how the lawsuits turn out? Here's what the penalties could be, why the lawsuits don't change your deadlines, and your first step.

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What Counts as Packaging?

You can't report what you haven't identified. This post gives you a packaging checklist for small wineries and shows you how to weigh each piece. Then download our free email templates to get material and plastic details from your vendors.

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Is Your Winery Exempt from California EPR?

Under $1 million in California sales? Your winery may qualify for the Small Producer Exemption, but only if you apply. Here's what counts toward the threshold, how to prove it, and what to do if you missed the deadline.

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EPR for Wineries: Start Here

Heard about California's new packaging program and wondering if it applies to your winery? Start here: what the EPR Program is, a quick self-check, and an 8-step roadmap for small wineries.

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California’s New Packaging Compliance Rules

California’s new EPR packaging regulations became effective May 1, 2026, yet most small wineries have barely heard of them. This article explains who may qualify as a producer, how the small producer exemption works, upcoming registration deadlines, and the packaging records wineries may soon need to maintain.

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The QuickBooks Inventory Mistake That's Quietly Costing Small Wineries

QuickBooks can handle winery inventory — but most small wineries aren't using it that way. Instead, they're working around it with spreadsheets, warehouse reports, and eCommerce programs, while waiting until year end to find out what their wine actually cost them.

In this post, I walk through the three inventory mistakes I see most often in small winery QuickBooks files: inconsistent sales entry across wholesale and DTC channels, case goods that disappear after a bottle run, and samples and pours that never get recorded. Each one distorts your COGS a little more — and once inventory is off, nothing downstream is right.

The good news is that these almost always trace back to a setup issue, not a math problem. Fix the structure, and your numbers start telling the truth.

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SVB Annual Survey is OPEN

SVB Wine Industry Survey is now OPEN. Survey participants will receive an exclusive report of over 80 charts, summary analysis and detailed responses of wine industry metrics and trends. You can use these numbers to benchmark your own performance. But hurry, the portal closes on Monday, October 27th..

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Tariffs are Coming

With tariffs on the horizon, the wine industry faces potential cost increases across the board—from barrels and glass to shipping and European equipment. While imported wine prices may rise, boosting demand for U.S.-produced wine, wineries must prepare for disruptions.

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