Step 2 - Understand Your True Cost
True Cost Course
Know what your wine actually costs - So every decision you make is based on the right number.
Most wineries have a cost number. But it’s usually a Tax Cost, not a True Cost. And when you’re using it for pricing, profitability, or planning, you may be working with the wrong information.
The True Cost Course gives you a clear, step-by-step system to calculate the number you can actually trust.
Is this program right for you?
This program is built for winery owners and in-house teams who want to handle costing themselves.
This is a strong fit if:
you want to handle costing internally
you’re tired of piecing it together
you want a clear process
you’ve been relying on your CPA for answers
you want to understand where the number comes from
If you’ve been thinking, “There has to be a better way,” this is it.
Why so many wineries never question the number
For most small wineries, costing lands in this category:
“I know this matters… but I assumed the number I was given was correct.”
Because in most cases, the number coming from the CPA or tax preparer is:
Tax Cost — not True Cost
Tax Cost is for reporting on the tax return.
True Cost is the number you need for pricing, profitability, and decision-making.
When you’re trying to clean up QuickBooks while running a winery, it’s easy to:
get distracted
get stuck in the details
lose momentum
or keep pushing it to “later”
That’s where the Cohort helps.
It gives you structure, live support, and the momentum of working through the process with a group — so you’re much more likely to follow through.
How this helps you actually move this forward
The Cohort is designed to help you make real progress on the parts of your bookkeeping system that tend to stay messy or unfinished.
Instead of piecing things together, you’ll work through the key areas that make your books function better.
True Cost Course
When you enroll, you get immediate access to the full course plus a spot in the next True Cost Cohort.
The Course:
Identify the correct cost pools
Understand how the process fits together
Build and complete your costing workbook
Calculate bulk wine cost
Verify everything before closing the year
Worksheets, templates, and lifetime access
Ask the CO - submit questions, get answers
The True Cost Cohort:
4 live Zoom sessions (2 in September, 2 in January) at 10 AM Pacific
Small group format
Application required - so everyone arrives ready
Syllabus posted in advance
Recordings posted after each session
Because knowing what your wine actually costs changes every decision you make.
Want more personalized support?
This optional coaching package is for you if you want more hands-on help applying the material to your specific QuickBooks file.
What’s included:
3 hours of private coaching at 50% off the regular consulting rate
One-time offer, available with each course enrollment
Work through your actual file, not a generic example
Get a second set of eyes on the parts that feel harder than they should
The course gets you to a number. Coaching makes sure it’s the right one.
Next Cohort Dates
Sessions are held weekly on Tuesday at 10 AM Pacific
Sept 15th
Sept 22nd
Jan 12th
Jan 19th
Already have the True Cost Course or want to repeat the Cohort?
Common questions
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No — this is designed for owners and in-house teams.
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They handle Tax Cost — this helps you calculate True Cost for decisions.
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Not once it’s broken into a clear system.
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You keep access and can continue.
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You may benefit more from the InnoVint version.
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You don’t need to be — just comfortable following a process.
Ready to Trust Your Numbers?
If you’ve been guessing at your cost - or handing it off and hoping it’s right - this is how you fix that. The True Cost Course is Step 2 of The Path. If you’re not sure which step is right for you, The Path will show you.