True Cost
Most wineries have a cost number — but it’s not always one you can (or should) trust.
When it comes time to use that number for pricing, profitability, or planning, many wineries don’t realize they may be making decisions based on the wrong information.
You might have:
a spreadsheet you don’t fully trust
a process that never got finished
or a number from your tax return that doesn’t actually help you run the business
Over time, that creates a real problem:
You’re making decisions based on a number that looks official — but isn’t the right number to use.
Why so many wineries never question the number
For most small wineries, costing lands in this category:
“I know this matters… but I assumed the number I was given was correct.”
Because in most cases, the number coming from the CPA or tax preparer is:
Tax Cost — not True Cost
Tax Cost is for reporting on the tax return.
True Cost is the number you need for pricing, profitability, and decision-making.
When you’re trying to clean up QuickBooks while running a winery, it’s easy to:
get distracted
get stuck in the details
lose momentum
or keep pushing it to “later”
That’s where the Cohort helps.
It gives you structure, live support, and the momentum of working through the process with a group — so you’re much more likely to follow through.
How the Cohort helps you actually move this forward
The Cohort is designed to help you make real progress on the parts of your bookkeeping system that tend to stay messy or unfinished.
Instead of piecing things together, you’ll work through the key areas that make your books function better.
Here’s what you’ll actually do in this program
This program helps you take ownership of your costing process — instead of relying on incomplete information or handing it off.
You’ll follow a clear, step-by-step system so you’re not guessing or piecing things together.
You’ll learn how to:
identify the correct cost pools
understand how the process fits together
build and complete your costing workbook
calculate bulk wine cost
calculate bottled wine cost
verify everything before closing the year
Once this is broken into a system, it becomes manageable — and with Cohort support, you’ll be able to:
work through technical pieces
troubleshoot issues
and get to the finish line
The goal is to complete the process and calculate numbers you can actually trust.
Is this program right for you?
This program is built for winery owners and in-house teams who want to handle costing themselves.
This is a strong fit if:
you want to handle costing internally
you’re tired of piecing it together
you want a clear process
you’ve been relying on your CPA for answers
you want to understand where the number comes from
If you’ve been thinking, “There has to be a better way,” this is it.
What shifts when you get this done
When True Cost isn’t calculated correctly, it undermines both profitability and your understanding of the business.
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Before
“I have a number, but I don’t trust it.”
“I’m not sure what’s included.”
“This feels more complicated than it should be.”
“I keep deferring to my CPA.”
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After
“I understand where the number comes from.”
“I have a workbook I can use.”
“I know how to complete this each year.”
“I feel confident using the number.”
This is what Step 2 is really about — numbers you can trust.
Everything you get
When you sign up, you get the full course plus a spot in the next Cohort for support.
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Included
full True Cost course
worksheets and templates
detailed SOP
Q&A support
lifetime access
Cohort access
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The Cohort
We focus on the parts that slow people down:
depreciation
blending math
locating errors
finishing the process
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Optional Coaching
A 3-hour coaching add-on is available to help you:
apply the process
work through complexity
move faster
Because the hardest part isn’t understanding — it’s finishing.
What to expect — and common questions
What happens next
immediate course access
Cohort invitation
onboarding support
FAQs
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No — this is designed for owners and in-house teams.
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They handle Tax Cost — this helps you calculate True Cost for decisions.
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Not once it’s broken into a clear system.
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You keep access and can continue.
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You may benefit more from the InnoVint version.
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You don’t need to be — just comfortable following a process.
Ready to stop piecing this together on your own?
If your books feel harder than they should, this is where to start.
Join the Next Cohort See Coaching Options