The winemaking team is preoccupied with the crush, and the accounting team is just twiddling their thumbs (Ha, we never get to do that…). Rob McMillan at Silicon Valley Bank is preparing his annual Wine Report and he needs your input. Each year, 20 percent of the wineries in the US participate in this survey. Of course most of these are the large wineries. Let’s make sure that the boutique and family wineries are represented. If you want to know some benchmarks that are useful for you, the small winery, this is how they are generated.
From October 1 to October 19, the survey will be open. If you participated last year, you will receive an email. But if this is your first time, look for the announcement in industry publications or check back here for the link to the official survey.
In the meantime, here is the list of questions so you can prepare your answers.