The Wine Industry Network compared 2 major reports on DTC sales and marketing trends. I typically read industry reports with a grain of salt because they tend to refer to the large-winery-wine-industry, which is very different from the small-winery-wine-industry. However, I noticed the most successful wineries I work with have already implemented the article’s advice.
According to Dawn Dolan of the Wine Industry Network Advisor, these are the Quick Take Aways:
- Online sales are increasing; be sure your e-commerce is accessible and user-friendly for not only your computer-using clients, but optimized for ease of use from your mobile users. Online sales represent the biggest opportunity for growth.
- Utilize your tasting room for client acquisition.
- The better trained your tasting room personnel, the higher the returns. Invest in staff training.
- High intensity marketing = high returns. Develop a multi-pronged marketing plan.
To read Dawn’s entire article Click here
The reports discussed in the article were: